5:00 P.M. Registration
5:20 P.M. Pre-Dinner Program
Three Keys
to Successful Email Marketing
Presenter:
Steve Robinson (Constant Contact)
Learn how email marketing can
help your business grow. Email marketing is an easy-to-use, affordable and
effective way to deliver professional communications that will enhance your
image to both current customers and prospects. This presentation is about
three keys things that should be considered when you conduct email marketing
campaigns! Email
marketing works best when you do it with permission. Learn what “permission”
is and how it can help you meet your goals and objectives. Topics covered in
this overview of email marketing include:
-
What is
permission-based email marketing
-
List building and
segmenting your list
-
Setting your
objectives and determining your format
-
Tips on tracking your
results is included as well!!
This seminar will appeal
to anyone who wants to learn the basics necessary to conduct successful email
marketing campaigns.
Steve Robinson
is the Regional Development Director – Illinois for Constant Contact. He
relies on his 26+ years of experience in small business ownership, business
development, sales, and fundraising to help associations, small businesses and
nonprofits achieve success. As a small business owner, advocate, and marketing
expert, he understands the importance of staying connected with one's customer
base and using affordable marketing technologies to do it. Steve serves as your
Constant Contact expert in the Chicago area, helping associations, small
businesses, and nonprofits learn how to build lasting relationships with email
marketing. Steve has developed his marketing knowledge and expertise through a
variety of work experiences. His experience includes serving as President of
the Lake County Chamber of Commerce, as a partner in Graphic Bytes LLC, a
graphic design and printing firm, and as the Business Development Director for
Metropolitan Fire Restoration Services. He spent 9 years fundraising for non
profit associations including the National Alzheimer’s Association, the Jewish
United Fund of Metropolitan Chicago and the Glenkirk Association.
Additionally, Steve has served on a variety of charitable Boards of Directors
including two terms as Chairman of the DBR Chamber of Commerce, seven years as
Vice President of Communications for Together We Influence Growth, and was
twice named to Crain’s Chicago Business Who’s Who in Non-Profit Management
6:15 P.M. Announcements/Introductions
6:30 P.M. Networking
7:00 P.M. Dinner
8:00 P.M. After Dinner Program
INFORMAL NETWORKING AND CONVERSATION
Informal networking and conversation about business issues and relationships.
