NEw trends to enhance
your consulting practice
Exploring New Opportunities for MSPC
MSPC’s January program
will feature presentations by Professor Sandra Kumorowski and students from her
Loyola University marketing course who are developing strategic marketing
recommendations for MSPC (and other organizations) as part of this semester’s
coursework. The Loyola group will present three topics of importance to
consulting practices. Participants will have an opportunity to interact with
the presenters and to share ideas about how MSPC should change as it moves into
the next decade.
New Trends & Strategies in
Consulting & Entrepreneurship
(How to capitalize on
trends & new strategies in consulting)
Presenter Sandra Kumorowski
In order to successfully manage your
business, it is essential to follow current and rising trends. The ability to
spot a rising trend and plan your strategies accordingly could fundamentally
change your future or the future of your client. This lecture will explain the
trend phenomenon, update you on the latest trends and their impact on the
industry, and provide an overview of strategies and tactics to capitalize on
these trends.
Website Management Best Practices
(How to turn your website into a sustainable revenue source)
Presenters Jing Chen &
Kevin McCormick
The Internet has completely changed
the way we live and run our businesses. Studies show that 97% of people are
online. That means we now have two worlds in which to operate – online &
offline. Every business thus should have an offline and online presence. In
this lecture, you will not only learn why it is important to have a website but
most importantly, how to turn it into a sustainable revenue source using
integrated and cost-effective approaches.
The Real Power of Social Media
(How to
use social media to get new
clients & learn about their behavior)
Presenters
Kirsten Fedderke
& John Wagle
Social Media represent a
major cultural shift, a new way how people connect, communicate, and behave.
They have enabled the formation of communities that share the same interests
and passions as this tribal element is fundamentally embedded in our social
behavior. Thus, it is essential for businesses to understand this new behavior
and learn from it. This lecture will provide an in-depth, scientific overview
of the real power of social media and tactics how to become a part of the
conversations gaining trust, reputation, and eventually new clients.
Sandra Kumorowski
is a Chief Business Advisor & Founder of Enakta LLC, business strategy
consultancy offering advisory services in strategic marketing including social
media & communications, project management, and business development using an
integrated approach. Sandra has over 10 years of experience in strategic
marketing and consulting including project work with Fortune 100 companies
(Apple, AT&T, Nordstrom, PepsiCo, Audi, Nintendo, etc.). In addition, she
currently serves as a Marketing & PR Co-Chair for the Chicago Chapter of the
Christopher & Dana Reeve Foundation. In recent years, teaching has become her
passion, thus Sandra enjoys her role as an Adjunct Professor of Integrated
Marketing Communications course and Internship & Career Preparation course at
Loyola University Chicago Graduate School of Business. Once a year, she is a
Guest Lecturer at Middlesex University in London. She brings real client
projects to the classroom in an attempt to create an environment where students
and real client organizations meet and interact.
Jing Chen
is a current student of M.S. in Integrated Marketing Communications at Loyola
University Chicago Graduate School of Business. Previously, she received a
B.A. in English and B.A. of Economics from Shandong University, which is a top
university in China. During her college life, Jing was the monitor of her class
and the director of the Literature & Arts Department of the Student Union.
During her spare time, she also completed a lot of internship opportunities.
For example, she worked as the principal of a self-employed company of college
students – Jinan Lianlian Technologies Co. Ltd; she worked as the assistant
manager of the marketing department of Zhejiang Wenjing Business Company; and
she also acted as part-time assistant to the president of Shandong Hengfeng
Company Limited by Guarantee. In addition, Jing’s dissertation – How the
Broadway Musical Opens up the Blue Ocean of Drama – was honored as an excellent
dissertation of Shandong Province in July 2009. Born in China, Jing cannot
only speak Chinese and English fluently, but also knows communicative knowledge
of German. With passion towards life, she is interested in Photoshop, piano,
musicals, cooking, dancing, photography, etc.
Kirsten Fedderke
has ten years of experience in project and product management, mostly in the
arts industry and non-profit environment. She managed long-term client
relationships and successful project launches with some of the largest and most
prestigious museums and cultural attractions in the country, including the Art
Institute of Chicago, the Field Museum of Natural History, the Adler
Planetarium, the Philadelphia Museum of Art, the Museum of Fine Arts, Houston,
the Space Center Houston, and Alcatraz. She returned to school full time in
2009 to complete her MBA at Loyola University Chicago. She will graduate in
2010.
6:15 P.M. Announcements/Introductions
6:30 P.M. Networking
7:00 P.M. Dinner
8:00 P.M. After Dinner Program
INFORMAL NETWORKING AND CONVERSATION
Informal networking and conversation about business issues and relationships.
