5:00 P.M. Registration
5:20 P.M. Pre-Dinner Program
Using
"Social Networking" Tools
to Increase Your
Business
Web 2.0
technologies (blogs, wikis, social networks) have revolutionized Internet
experiences for millions of users. People connect, share information,
collaborate and buy things on the Web using these technologies. In a study,
completed by “MarketingVOX: The Voice of Online Marketing”, the top social
media used to promote businesses are: Twitter, blogs, LinkedIn, and Facebook. How
are you and your clients leveraging these technologies for success? Web 2.0 is
the hot topic. It is
on the agendas of most major tradeshows and is covered throughout the
media. It is about individual empowerment and it’s just getting started.
Enterprise 2.0, for businesses and governments, empowerment translates into new
forms of collaboration inside and outside of organizations. It “flattens”
organizations as communities are created and united in spite of physical
boundaries. Global is made local. Organizations are at different stages of the
Web 2.0 adoption curve, but all are looking to answer the questions: How do we
move forward? With what do we move forward? How do we measure success?
This session
focuses on elements of blogs, Twitter, social media, wikis, internet marketing,
and real-time communications that can be assembled into a cohesive and
profitable experience for you and your clients. Benefits include the use of
collaboration to: (1) fuel productivity, (2) enhance collective intelligence
and (3) improve how people work with people. You don't have to become a
technology expert to learn how to leverage the power of Web 2.0. As a
consultant, you can help yourself and your clients become more profitable by
using technologies that assist in employee communication, help close important
sales and develop business, manage the supply chain, and develop new products
more efficiently. You can use Web 2.0 technologies to prospect for new
business and to expand your clients’ abilities to get the right information to
the right employees at the right time
6:15 P.M. Announcements/Introductions
6:30 P.M. Networking
7:00 P.M. Dinner
8:00 P.M. After Dinner Program
Breakout Groups - Using
Web 2.0 Technologies
to Increase Your
Business
The
presenters will follow-up with breakout discussions
about leveraging Web 2.0 technologies to obtain information about current and
prospective clients, how to get connected via social networks (LinkedIn, etc.)
and how to create your own consulting blog!
Presenters: Fran Boehm
Mackin (See Results, Inc.), Tom Long (Solid
Oak Consulting) and Paul Collins (Jordan-Webb)
Fran Boehme Mackin
provides organizations insights into how to
leverage organizational change management principles to increase the ROI of
project by increasing adoption, utilization and proficiency. She received her
M.B.A., with a concentration it I.T., from Northern Illinois University and has
completed all coursework for a doctorate in instructional technology. She is an
active member of the Project Management Institute (PMI), holds a Certified
Project Management Professional (PMP) certification as well as having received
her certification from Prosci in Change Management. Ms. Mackin's diverse
experience has included working with Fortune 100 conglomerates and corporations
in many industries, including systems development, telecommunications,
publishing, consulting, information services and manufacturing. She has
project- and product-managed mission-critical software and has led successful
multiyear, multimillion-dollar development programs.
Tom Long is a former Partner with Ernst & Whinney
and Ernst & Young, and is an expert on management issues and strategies for
Small Business Owners and Entrepreneurs. Tom has led efforts in all aspects of
business growth, drawing on years of experience in start-ups and turnarounds at
large companies including Procter & Gamble, R.R. Donnelly & Sons, Oracle
Corporation, Computer Associates and many small, start-up businesses. He is a
seasoned executive with over 30 years of experience in starting, managing and
turning around business groups both domestically and internationally. See
www.solidoakconsulting.com
Paul
Collins provides high performance techniques and technologies for
collaborative problem solving and decision-making in web-based virtual
meetings. His clients have included NASA, the US EPA, BP/Amoco, Motorola,
Tutor/Mentor Connection, Chicago Wilderness and Public Allies. He is currently
a part-time student in Northwestern University’s Leadership and Organization
Behavior program. Since 2002, Paul has also developed a niche in helping
clients understand how to reduce the time and cost of decision-making while
improving the quality of decisions.
9:00 P.M. Adjourn
