Midwest Society of Professional Consultants

May 2nd, 2007


This month's meeting will be held at the

Wyndham Garden Chicago O'Hare (formerly the Holiday Inn Kennedy/O'Hare
8201 W. Higgins Road, Chicago
just north of Kennedy Expressway (I-90) between Canfield and Cumberland
Map to Hotel

Note for CTA riders, the hotel provides complimentary transportation to and from the CTA Cumberland and O'Hare stations.  Just call the hotel at 773-693-2323 when you arrive at the station.

MSPC Consultants College

The "Consultants" College concept in professional society meetings (originally conceived by Dave Taylor in 2003) was reintroduced in May and June of 2006 with such success that we are offering the format again.

5:00 P.M. Registration

5:20 P.M. Pre-dinner Program

Getting Noticed and Getting Ink:
Leveraging Your Personal Visibility and Mastering the Art of the Media Interview

Moderator Cheryl McPhilimy (McPhilimy Associates)

Discover how you can enhance your personal visibility to expand opportunity and achieve your business goals. The pre-dinner presentation guides you through proven strategies to boost others’ awareness of you and your company. You’ll learn how to become an expert media resource so reporters call you rather than your competitor. And you’ll gain basic PR, media relations and other communication strategies to tell your success story and get the attention you deserve.

 

Cheryl McPhilimy is president and founder of McPhilimy Associates, a Chicago-based public relations firm that provides visibility, spokesperson and media coaching to individuals and groups seeking to achieve a heightened public profile and make strong, powerful connections with their audiences. A public relations veteran and former print and broadcast journalist, McPhilimy shares her proven communication tactics with clients and audiences throughout the country and as an instructor of public relations at Loyola University Chicago. Visit www.mcphilimy.com to learn more.

6:15 P.M. Announcements/Introductions

6:30 P.M. Networking

7:00 P.M. Dinner

8:00 P.M. After Dinner Program

Getting Noticed and Getting Ink:
Leveraging Your Personal Visibility and Mastering the Art of the Media Interview
Moderator Cheryl McPhilimy (McPhilimy Associates)

Once you gain the media’s attention, you’ll need the skills to make the most of your experience “on the record.” The post-dinner presentation guides you through the ins and outs of an expert media interview. From speaking in sound bites and anticipating hard questions to shaping the conversation rather than being led through it, you’ll acquire the tools you need to be a strong public ambassador for your company or cause in every interview.


Reservations

Registration fee includes dinner and programs.

Early registration must be made by NOON the Monday before the scheduled meeting:

  • Members/Spouse/Guests:

$40.00

  • Non-members:
$55.00

Late registration or at the door:

  • Member/Spouses/Guests:
$45.00
  • Non-members:
$60.00

To make a reservation call 312-201-0596, fill out and fax our reservation form, or email to reservations@mspc.org

Please specify:
Your name(s)
Choice of dinner entrée(s)
Payment information (check/visa/mastercard)
And a callback number

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