This month's meeting will be held at the
Chicago O'Hare Garden
(formerly the
Holiday Inn Kennedy/O'Hare)
8201 W. Higgins Road, Chicago
just north of Kennedy Expressway (I-90) between Canfield and
Cumberland
Map to Hotel
Note for CTA riders, the hotel provides complimentary
transportation to and from the CTA Cumberland and O'Hare stations. Just
call the hotel at 773-693-2323 when you arrive at the station.
MSPC Consultants College
The "Consultants" College concept in professional
society meetings (originally conceived by Dave Taylor in 2003) was reintroduced
in May and June of 2006 with such success that we are offering the format
again.
5:00 P.M. Registration
5:20 P.M. Pre-dinner Program
Branding in the Age of
Findability
Presenter:
Bob Killian (Killian
Advertising)
Branding in the Age of Findability raises the question: “If every form of
outbound communication is becoming less cost-effective every year, what can you
advise your clients (and, indeed, advise yourself) to be sure brands can be
visible, differentiated, and urgent – in the minds of prospects, at the time
they’re deciding to buy?” The dynamics of creating a selection set, and of
making a buying decision, have changed dramatically in the past decade. In this
session you will learn how to take advantage of this new reality.
Bob Killian, creative director, branding consultant, graphic designer,
marketing strategist, mediocre golfer and web designer — has been putting his
grab bag of skills to work for clients for over thirty years. Since 1987 he has
been the ringleader of the bomb-throwing anarchists at Killian & Company, a
Chicago-based strategic branding agency. It is, perhaps, THE branding
agency. If you type “branding agency” into Google, Killian Advertising comes up
first. Bob is the co-author of the popular book “Do-It-Yourself Marketing and
Advertising (3rd Edition),” published by Wylie Press. His White
Papers, featured on his agency’s website (www.killianadvertising.com),
have won a “Best Writing on the Web” award, and are used as learning models in
dozens of graduate business schools.
6:15 P.M. Announcements/Introductions
6:30 P.M. Networking
7:00 P.M. Dinner
8:00 P.M. After Dinner Program
Why Ireland Never Invaded
America
(and other business lessons)
Presenter: Conor Cunneen (GROW Foodservice Profit LLC
In this presentation, Conor Cunneen will combine marketing and strategy
concepts with mystical Irish imagery and storytelling, to bring you a talk on
corporate strategy and business development that is both educational
and entertaining. This humorous, penetrating and
insightful presentation examines the success of businesses such as Starbucks,
JetBlue, McDonald’s, Ryanair and Harley-Davidson. Among the innovative or
unique business concepts Conor will cover include: VIP products (Innovation),
Genchi Genbutsu. (Consumer Insight) and the ER Factor – Drivers of Corporate
Health (Business Execution).
Conor Cunneen, C.A.S.H., is
an Irishman who is happily exiled in the US. C.A.S.H. is an acronym for
Consultant Author Speaker Humorist. He toyed with replacing Consultant with
Raconteur but thought that too RASH. He is author WHY IRELAND NEVER INVADED
AMERICA and winner of Chicago Toastmasters Humorous Speaker of the Year for
a speech on customer service in San Quentin, titled CAPTURING THE GUEST!
Conor blogs on topics he speaks on: Business, Leadership, Motivation, Humor and
Communication. Conor is an internationally acclaimed award-winning speaker on
Strategy, Marketing, Leadership and Motivation whose communication style has
been likened to “James Joyce meets Tom Peters.” He is happily exiled in
Naperville where he says the Guinness is drinkable and the natives are
friendly! His business skills were honed in Ireland, UK and USA where he was VP
Marketing, Unilever.
Conor is President of GROW Foodservice Profit LLC, which provides
knowledge and content about the US Foodservice market to interested parties,
particularly outside the US.
Reservations
Registration fee includes dinner and programs.
Early registration must be made by NOON the Monday before the scheduled meeting:
Late registration or at the door:
To make a reservation call 312-201-0596, fill out and
fax our reservation
form, or email to
reservations@mspc.org.
- Please specify:
Your name(s)
Choice of dinner entrée(s)
Payment information (check/visa/mastercard)
And a callback number
