Midwest Society of Professional Consultants

September 6th, 2006

This month's meeting will be held at the

Holiday Inn Kennedy/O'Hare
 8201 W. Higgins Road, Chicago
just north of Kennedy Expressway (I-90) between Canfield and Cumberland
Map to Hotel

Note for CTA riders, the hotel provides complimentary transportation to and from the CTA Cumberland and O'Hare stations.  Just call the hotel at 773-693-2323 when you arrive at the station.

 

Pre- and Post-Dinner Program

 

The Web Marketing Landscape
A Live Web Cast from MSPC
 Presenter: Tom Casale
Simplified Solutions/Simplified Webcasting

Today’s Web marketing landscape is changing.  New tools and techniques go beyond search engine and email marketing.  Now it’s important for all businesses to use RSS Feeds, Blogs, Online Press Releases, and even Webcasts and Podcasts to drive traffic to their website. Learn about ‘New Web Marketing’ products and services for businesses to get them to the next level with powerful (and easy to use) web marketing. 

The pre-dinner program will feature a brief overview of webcasting as marketing tool followed by a live Simplified WebCast from the MSPC meeting, followed by Q&A.   If you have a wi-fi ready notebook, bring it to the meeting in order to simulate the effect of a remote webcast.  The post-dinner session will address the bigger picture of integrated Web marketing.

 Tom Casale founded Simplified Solutions (www.simplifiedsolutions.biz) in early 2002 to help businesses communicate better using the Web.  Today the growing suite of Simplified Solutions products and services enhance communities, drive website traffic and build relationships using the latest ‘New Web Marketing’ tools and techniques with businesses and associations across the country.  Mr. Casale has extensive experience in website content development and management.  He was the creator and content manager of CNN Interactive Chicago, producing various forms of content from breaking news stories to streaming video and interactive WebCasts.  He served as the Managing Editor of Consumers Digest Online, a leading Internet product comparison and review site.  Mr. Casale joined the web agency, Web Design Group, Inc., in 1999 as a Senior Account Manager focusing on the specific needs of a growing portfolio of large clients and later served as an Enterprise Sales Manager for Divine Inc.  He was previously an award-winning videographer for CNN, earning an Emmy for news coverage, a Cable Ace and a Chicago Headline Club Lisagor award for Exemplary Journalism.  He has successfully launched other Internet startups including www.AirportFriendly.com (a site for frequent travelers), and www.HurricaneNow.com, the first website to successfully stream more than 50 hours of subscription-based Web-only live hurricane video from 5 major storms in 2005.

5:00 P.M. Registration

5:20 P.M. Pre-dinner Program

6:15 P.M. Announcements/Introductions

6:30 P.M. Networking

7:00 P.M. Dinner

8:00 P.M. After Dinner Program

Reservations

Registration fee includes dinner and programs.

Early registration must be made by NOON the Monday before the scheduled meeting:

  • Members/Spouse/Guests:

$40.00
  • Non-members:
 $55.00

Late registration or at the door:

  • Member/Spouses/Guests:
 $45.00
  • Non-members:
 $60.00

To make a reservation via email, or call 312-201-0596.

Please specify:
Your name(s)
Choice of dinner entrée(s)
Payment information (check/visa/mastercard)
And a callback number

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