5:00 P.M. Registration
5:20 P.M. Pre-Dinner Program
THE SEVEN PATHS OF
PR
Presenter:
Patricia Rioux
Do you ever wonder
out of all the things you could be doing to publicize your business,
what you should be doing?
Have you ever
wondered what the difference is between public relations and media relations –
and does it really matter?
With Oprah going
off the air next year, do you wonder if you should try and get n one of her
last shows?
Although not as
awe-inspiring as The Great Wall of China or as mesmerizing as Stonehenge, join
us to learn seven tips that are often eye-openers for small business owners who
wonder what public relations can truly do for your business.
Patricia Rioux
is
a veteran public relations and marketing communications strategist and writer
with nearly 20 years’ experience in both agency and client settings generating
results for organizations ranging from entrepreneurial start-ups to
institutions of higher education to multi-national corporations. Never one to
just make recommendations – she is at her best when translating big-picture
ideas into business-driven strategy and then rolling up her sleeves and "doing"
as well.
She started
PR Consulting over five years ago based on five principles she holds dear:
Communicate with those closest to you first. Re-purpose, re-purpose, re-purpose
any content you create. Prepare for a crisis. Surround yourself with smart
people you enjoy learning from. And – most of all – do good work and support
good causes to make our world a little better each day
6:15 P.M. Announcements/Introductions
6:30 P.M. Networking
7:00 P.M. Dinner
8:00 P.M. After Dinner Program
