This month's meeting will be held at:
Clarion Barcelo Hotel
5615 N Cumberland
Chicago, IL 60631
773-693-5800
5:00 P.M. Registration
5:30 P.M. Announcements/Introductions
6:00 P.M. Networking – An extended time period
Open Networking
(NOTE: There will be no theme or structure provided by the committee here - participants will have the opportunity to network with each other in whatever form they wish)
7:00 P.M. Dinner
8:00 P.M. After Dinner Program
Creating and Managing Brand Identity:
Your Most Important and Longest Lasting Asset.
This program will provide examples of how to develop optimum positioning opportunities and then how brand identity and internal operational and external marketing communication programs are built around that core positioning.
In this interactive presentation you will learn:
- What a brand is
- What the key attributes of a brand are
- How to define what your company's brand message should be
- How to use your brand message as the core element in defining your operations and communications programs.
- Why the secret to a successful brand is one thing
Dennis Bailen is president of DB Marketing and the Chief Operating Officer of Windward Builders, a custom home builder, re-modeler and developer on Chicago’s North Shore. Windward has been a client of DB Marketing over the past 4 years and has more than doubled its business in that time frame partly because of the branding and positioning programs put in place by DB Marketing. Dennis is a member of the INTERFUSION Strategic Planning Group. DB Marketing's clients have included: The Scotts Company, Zurich Kemper Insurance, Parco Foods, Strategex, Inc. and Windward Builders. Dennis has over 20 years of experience within both corporate marketing and marketing communication environments.
Reservations
Registration fee includes dinner and programs.
Early registration must be made by NOON the Monday before the scheduled meeting:
- Members/Spouse/Guests: $35.00
- Non-members: $45.00
Late registration or at the door:
- Member/Spouses/Guests: $40.00
- Non-members: $50.00
To make a reservation: 312-201-0596
